Money Coaching

Help your customers achieve their financial goals by changing everyday spending habits

In a society with increasing financial complexity, rising costs and a culture of instant gratification, financial capability has never been more important or harder to deliver. Money Coaching combines Open Banking data and AI powered behavioural psychology to help drive long term change in how people think about, manage and make use of their money. 

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Drive long term behavioural change and improve finances

By encouraging users to set goals and complete personal financial challenges based on insight from their bank account, Money Coaching sends behavioural nudges and decision relevant content that helps customers change their underlying financial behaviour for the long term. It means they can achieve longer term goals, whether that’s getting out of debt or buying a house, improving financial education and ultimately creating a more financial resilient population.

Money Coaching is powered by the OpenWrks platform and can be delivered as a standalone add on to your existing products and services or integrated via our API.

How we help

The Challenge

30m people in the UK have less than £1,000 in savings but existing financial management apps only show customers where their money is going. They don't help them change their underlying spending behaviour. 


The Solution

Money Coaching puts your customers in control by setting financial goals. It uses Open Banking to identify bite sized challenges and tracks customer progress in meeting those challenges. Money Coaching helps your customers make their money go further and in turn drives brand loyalty and customer satisfaction.

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The OpenWrks platform



The OpenWrks platform is the backbone that everything we deliver is built on. It includes Flow, our GDPR compliant authentication journey and the standardised, categorised and profiled bank data that we receive from consumers. You can integrate this data from our platform directly into your business through our single secure OpenWrks API. 



We’ve built a suite of applications that applies the data and insight from the OpenWrks platform, delivering it to the right place and in the right format for any use case. From simple, zero tech dashboards through to deeply integrated AI powered affordability assessments, the powerful OpenWrks applications can flex to your precise business needs.    



The challenges your customers face today are complex, but they want you to solve those challenges in as seamless a way as possible. The OpenWrks platform and products can be combined and integrated to create entirely bespoke solutions to your customers challenges and your business operations.

Want to see Money Coaching in action?

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